Sourcebits handled the Public Relations efforts for twine and twine canvas around their launches, generating buzz on social media channels and through ongoing targeted email marketing.
For twine, Sourcebits also organized a launch party in San Francisco attended by 200 people, with the app download a requirement for entry.
Both apps have been covered in top publications like Mashable, Tech Crunch, Read Write, Giga Om, MSN Living and Trend Hunter.
For Valentine’s Day 2014, Apple featured twine canvas on the App Store homepage.
Spoonjuice launched twine canvas (express yourself to meet interesting people) for i OS in January 2014.
Twine’s logo features prominently on the home screen to enforce branding. When loading, it turns into a radar detector, then briefly spins to pull the user in to reveal a match.
In April 2014, Twine Canvas had a media surge with a 5-minute TV segment on Fox News and coverage in Buzz Feed, Metro (UK) and the Daily Mail.
This lends a subtle playfulness and urgency to the experience - get a good match before the bar runs out.About 40 million Americans today use online dating - and it’s working.According to industry reports, about 5% of all Americans currently married or in a long-term relationship met their partner online.By placing it like a sun rising on the color horizon line of the background, it feels like a source of energy.The "Find New Twine" button doubles as a progress bar.